FOR IMMEDIATE RELEASE: September 29, 2020
Stockton Eller
Synergy Technologies

(Jacksonville, FL) Synergy Technologies is proud to announce the launch of the new website for their client, TheWMarketplace, which is an e-commerce experience for women and women-owned businesses. Synergy and TheWMarketplace have teamed up to create this new shopping experience and we are excited to be working with the team from TheWMarketplace.

Women make more than 85% of consumer purchasing decisions. But their online shopping experience can be unsatisfying because the easiest way to shop—buying through Amazon and other corporate sites—often doesn’t allow them to support women-owned businesses or other companies that share their values. They gain convenience, but give up conviction.

“Unfortunately, the way we shop can often support soulless corporations that put earnings before equality and profits before people. We think there’s a better way,” said Kate Isler, CEO and co-founder of TheWMarketplace. “Our goal is to be an economic engine for women. We want to harness their massive purchasing power, make it easy to support women-owned businesses and put more money in women’s pockets.”

TheWMarketplace will be unique because it will allow people to shop from women-owned businesses and also connect with women-owned professional services like attorneys, accountants, coaches, fitness instructors and more. Vendors and service providers will be a mix of small businesses and larger companies. TheWMarketplace has been intentional from the outset on recruiting a diverse group of businesses. For example, shoppers will be able to easily identify and purchase from Black-owned businesses. Today there are almost 100 merchants and service providers in the market offering over 500 products and services. Shoppers will be able to find familiar brands such as Dry Soda, Seattle Chocolate, C2 Clean Beauty and Ashley Nell Tipton, along with numerous professional service providers.

TheWMarketplace will deliver a better ecommerce experience for vendors as well. Unlike many sites that only provide a listing, vendors will be able to sell their products and services through TheWMarketplace site. “Direct selling is very important to our vendors, especially those that are smaller businesses,” said Susan Gates, CMO and co-founder of TheWMarketplace. “We provide the structure and the tools for them to be more efficient and more profitable. We make it easier for them to sell, so they can concentrate on running and growing their business.”

Isler and Gates have backgrounds in two familiar Puget Sound industries: tech and coffee. Isler spent almost 20 years at Microsoft where she managed subsidiary offices and marketing organizations in developing economies including Eastern Europe, Africa, India/Middle East, Latin America and China. She also led international marketing and campaigns teams for Microsoft Windows in the U.S. After leaving Microsoft, she started digital health startup, Daysaver, and co-founded Be Bold Now, Inc., a nonprofit dedicated to accelerating gender parity. Isler’s memoir, Breaking Borders, (HarperCollins Leadership) is due out March 2, 2021.

Before co-founding TheWMarketplace, Gates was a sales director at The Specialty Coffee Association and managed international sales for DaVinci Gourmet. She was also an International Trade Specialist of the U.S. Government, where she advised on trade policy issues and created private/public partnerships.

For more information, visit


About Synergy: Synergy is a global professional services firm that offers a wide range of technical resource solutions to our clients. Founded in 2006, Synergy has stayed committed to providing quality recruitment services, a positive work environment for our talent, and the satisfaction of our clients. Recently Synergy has relocated to downtown Jacksonville and built-out a 70-seat Offsite Development Center to better serve its project-based initiatives worldwide.

# # #